Apple registered a 46 per cent on-year development to cement its spot as the prime worldwide smartwatch brand in terms of market place share in the course of the second quarter of 2021, according to new Strategy Analytics investigation. Apple holds a 52 per cent market place share in the segment, followed by Samsung, and Garmin.
Strategy Analytics Executive Director Neil Mawston mentioned: “We estimate Apple Watch shipped 9.5 million units worldwide in Q2 2021, rising 46 per cent from 6.5 million in Q2 2020.”
“Apple’s global smartwatch market share is holding steady around the 52 percent level. Apple Watch Series 6 today is by far the world’s most popular smartwatch model, due to its blend of sleek design, good usability on a small screen, and a growing portfolio of health and fitness apps.”
Global smartwatch shipments in the course of the quarter also surged 47 per cent on year to hit 18 million units.
Strategy Analytics Senior Analyst Steven Waltzer mentioned: “Smartwatch shipments worldwide are growing at their fastest rate since 2018. Smartwatch growth is back to pre-pandemic levels.”
“Online sales of fitness-led devices that help to support personal healthcare remain popular and are the main driver of the smartwatch boom.”
Waltzer mentioned Samsung shipped an estimated 2 million units across the globe in the course of the second quarter, a 54 per cent rise from 1.3 million units in the year-ago period. Samsung has a share of 11 per cent in the worldwide smartwatch market place and continues to carry out nicely in its core North American, European, and South Korean markets.
Garmin, on the other hand, shipped an estimated 1.5 million units in the course of the second quarter, registering a 25 per cent rise from 1.2 million units in the year-ago quarter. Garmin’s worldwide market place share has fallen to 8 % from 10 per cent in the course of the previous year. Despite its powerful portfolio, Garmin is facing escalating competitors, in particular in Asia, from Xiaomi and Samsung, Waltzer mentioned.
Mawston mentioned the outlook for the smartwatch market place for the rest of the year and into the fourth quarter-vacation season was promising.