With the evolving demands of shoppers, Canon India has identified many new enterprise possibilities that it is rigorously constructing on, such as home printing options, health-related enterprise, new client segments for camera enterprise, and workplace automation. “Despite the hardships of the pandemic, we have grown steadily to make our presence felt across sectors in the country and have performed better than the last year,” says Manabu Yamazaki, President & CEO, Canon India. “We see an immense opportunity for Canon India to grow potentially in this market at a fast pace,” he tells Sudhir Chowdhary in a current interview. Excerpts:
What’s your vision for Canon in India? How do you envisage the brand’s development in the nation?
Having settled in the new normal and understanding the revised approaches, we began the year 2021 with an objective to ‘Reset and Restart’, increasing enterprise by means of our strengths in current divisions and expanding horizons to newer avenues. In terms of worldwide scheme of factors, India is the greatest frontier marketplace for our enterprise as the nation is expecting a double-digit financial development post-pandemic. Therefore, we see an immense chance for Canon India to develop potentially at a speedy pace. Our vision is to bring in India-certain options that cater to the evolving wants of shoppers and allow their development in a more customised strategy.
There have been a lot of avenues that we have been cultivating, and of late we have began to see a lot of prospective in experienced imaging devices in the film market, which is a welcome move. The wedding market is a different segment exactly where we are seeing immense development prospective, particularly immediately after the effect it underwent post Covid-19.
Additionally, with little corporations adjusting to the new reality of enterprise operations, they are also upgrading their investment to make certain maximum productivity and price efficiency. We are assisting them with our reputable printing options apt for their needs.
What prospective enterprise possibilities have been identified by Canon and what’s your tactic to leverage them?
With the evolving demands of the shoppers, we have identified many new enterprise possibilities that we are rigorously constructing on, such as home printing options, health-related enterprise, new client segments for camera enterprise, and workplace automation. For instance, there has been an enhanced focus on the well being sector in the nation, with important investments in health-related technologies. It will be a terrific chance for us to develop additional in our health-related imaging enterprise in the domain of ophthalmology diagnostic imaging and X-Ray diagnostic imaging. For our camera enterprise, with the emergence of virtual classrooms, we have seen positive demand for our compact Canon PRO DV Models. Further, we see substantial development in OTT segment as nicely for our cinematography variety of solutions such as EOS C70, with OTT platforms becoming the new film halls.
What’s the enterprise mix for Canon India and how has it been performing?
With equal contribution from each B2B and B2C segments to our development, we will continue to contemplate relevant enterprise possibilities in each and every domain. In the camera segment, we presently appreciate more than 50% marketplace share in the general DILC category. Our interchangeable-lens digital cameras (digital SLR and compact technique cameras) have maintained the No. 1 share of the worldwide marketplace for 18 consecutive years from 2003 to 2020.
Similarly, in the B2B enterprise, we have retained No.1 marketplace share in the general Laser Copier Market (A3/A4 category), as per the most up-to-date information by IDC for Q1 2021. We want to continue this development curve and strengthen our foothold across enterprise domains.
What are some of the emerging trends that you foresee across each camera and printing corporations?
The current occasions have evolved the customers’ wants and we have began to see trends that befit the new normal. For instance, in our camera enterprise, there has been an raise in demand from content creators, vloggers, media streaming, and OTT production homes and the category is anticipated to develop substantially in the coming years. In this digital age, we are also seeing immense scope in Tier II and III markets, particularly from regional content creators. Additionally, with hybrid working atmosphere becoming the norm, Wi-Fi-enabled ink tank printers have turn out to be one of the essentials across properties. This shift in usage pattern has additional proliferated the development of home printers with a 15-20 % raise in demand when compared to pre-Covid years.