Zynga plans to launch Merge Dragons mobile game in China

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Zynga mentioned that it plans to launch Merge Dragons in China, and it has received some crucial approvals for undertaking so.

China’s regulators will only enable externally made games to be launched in China if they go by means of a certification procedure and acquire an an ISBN (International Standard Book Number) publishing license from the National Press and Publication Administration (NPPA).

Merge Dragons has received that, and it is preparing for launch in China this year. Created by Gram Games, this preferred puzzle adventure game pioneered the “merge” gameplay mechanic. It will be released on iOS and Android completely localized in Simplified Mandarin.

Merge Dragons will join other games in Zynga’s portfolio at the moment accessible for download in China, namely the preferred hypercasual hits from Rollic Games, Hair Challenge and Blob Runner 3D.


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Image Credit: Gram Games/Zynga

This news comes on the heels of other strategic initiatives that strengthen Zynga’s footprint in the area, such as the not too long ago announced agreement to obtain StarLark for $525 million. The China-based developer tends to make the rapidly-increasing and second-biggest mobile golf game in the world, Golf Rival.

Bernard Kim, president of publishing at Zynga, mentioned in an e mail to GamesBeat that the corporation expects Merge Dragons will translate properly to the Chinese market place, just as it has in other territories. He noted the market place dynamics are distinctive than elsewhere in the world, and game launches need a nearby publishing companion. In this case, Zynga will use MyGamez as a companion.

Kim mentioned the expansion is a important pillar of the company’s lengthy-term development approach, and Zynga is seeking forward to meaningful development in the area.

Originally appeared on: TheSpuzz