Smartphone camera technologies has evolved to a point today exactly where we rely on our mobiles to capture the daily joyous moments in our lives and make them everlasting. One smartphone player that has delivered best-notch camera expertise regularly is Vivo. From introducing the world’s 1st 20MP moonlight selfie camera to launching its 1st smartphone with in-constructed Gimbal technologies, Vivo has generally won the admiration of smartphone customers with its technological prowess. After the results of the vivo X60 series, created by the Vivo-Zeiss co-engineered imaging technique, it is now prepared to launch the X70 series. But prior to that, let’s take a closer look at the Vivo-Zeiss partnership.
Vivo announced the strategic partnership with Zeiss in December 2020. This partnership signifies a best blend of Zeiss’s distinctive imaging knowledge and Vivo’s technological prowess in creating immaculate smartphone cameras. The two brands have set up a Vivo-Zeiss Imaging Lab, a joint R&D programme focused on creating breakthrough mobile imaging technologies enabling expert-grade photography expertise.
Explaining the vision behind the partnership, Sebastian Doentgen, head of category management and advertising and marketing, Zeiss Consumer Products, stated, “We are always looking to bring consumer products which they can use to realise their ambitions. We are always seeking partners who share this passion and who are willing to go to absolute top limits to achieve this goal.”
The vivo X70 series is anticipated to feature Vivo’s iconic expert photography and videography features, permitting customers to manifest their creativity in higher-definition and create vivid multimedia content. Vivo has supplemented 4 groundbreaking Zeiss Style Portraits—inspired by the Zeiss classic lenses—Distagon, Planar, Sonnar and Biotar for X70 series customers.
The rear cameras across all X70 series items have certified compliance of anti-reflective Zeiss T Coating, which improves visible light transmission, reduces reflections and enhances image high quality.
With the launch of the X70 series ahead of the festive season, vivo expects to consolidate its position in the premium segment. The X50 series and X60 series have currently helped it obtain substantial market place share in the premium segment. “After the launch of the X60 series, our market share has become 3x in the above-Rs 30,000 segment. This growth trajectory shows that consumers have an appetite for feature-rich premium smartphones.” says Nipun Marya, director – brand tactic, Vivo India.
Vivo will be launching the all-new X70 series when the brand has been a leader in mainline retail in the previous 3 to 4 quarters on the bounce, says Marya. “Our agile business strategy helped us stride through the difficult times in the last one and half years. With initiatives like Vivo Smart Retail, we have not only supported the ailing mainline retailers but have also catered to pent-up smartphone demand,” he adds.
Vivo’s X series has constructed a reputation in mobile imaging technologies. It will be exciting to see the advancements in mobile photography that the Vivo-Zeiss partnership will supply to discerning smartphone customers worldwide.