Virtual assistant: BPCL’s chatbot enhances digital encounter of clients

Chatbots are intelligent assistants that communicate with folks by means of text messages or immediate messaging on line. They are out there round-the-clock and can respond to your queries instantaneously. Little wonder, they are appearing at a fast pace all through the corporate world, specifically the services-led business.

Bharat Petroleum Corporation Ltd (BPCL) is the most current to join the robot revolution. With the objective of producing its consumer interface complete and integrated digitally, BPCL has come up with ‘Urja’, an intelligent virtual assistant with AI/NLP (Natural Language Processing) capabilities and educated on more than 600 use-circumstances. The chatbot is out there on the organization web site for any queries for each B2B &amp B2C clients.

Urja is the 1st AI-driven chatbot in the country’s oil &amp gas business. It is integrated with company’s web site and WhatsApp quantity, it has currently crossed more than 1 crore consumer sessions. BPCL has initiated ‘Project Anubhav’ with an objective of delivering to its vast retail (B2C) and industrial (B2B) consumer base a superior and unified encounter of BPCL across several touchpoints. Under Project Anubhav, Urja represents an integrated communication platform.

After a prosperous 6-month pilot on WhatsApp for enabling LPG bookings, Urja today speaks in 13 languages (English, Hindi, Tamil, Kannada, Malayalam, Telugu, Marathi, Gujarati, Oriya, Bengali, Punjabi, Urdu and Assamese). Over 45% of the conversations with Urja are in the non-English languages making sure inclusiveness for all forms of clients of BPCL.


Originally appeared on: TheSpuzz

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