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Nreal is one of the handful of firms nonetheless standing from the early wave of augmented reality glasses makers. And today it is unveiling the second-generation Nreal Air glasses with large improvements.
The aim of the Beijing-based enterprise is to hold moving rapid on the major edge of the technologies and make several generations of merchandise so that it can be prepared with the proper one when the AR market place requires off. The enterprise is pitching the device as a “portable movie theater.”
The newest glasses weigh just 2.7 ounces (77 grams), and they’re smaller sized and more compact than the Nreal Light glasses (one hundred grams) that the enterprise launched in 2019, mentioned Nreal CEO Chi Xu in an interview with GamesBeat.
Xu mentioned that advancements in AR technologies have accelerated exponentially given that Nreal Light was initially unveiled. And that tends to make smaller sized and more compact augmented reality technologies obtainable. The enterprise has also created the new glasses for particular applications, such as streaming Television shows and playing mobile games.
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“We got the Nreal light into hands in 2019, and it was like a concise version of the HoloLens,” Xu mentioned. “We thought it would be great for productivity, but it turned out most of the usage was entertainment and media consumption.”
The aim is to make an immersive knowledge in a kind issue indistinguishable from each day worn sunglasses. Xu didn’t disclose the precise tech specifics, but he mentioned the Nreal Air boasts the very best show on the market place obtainable for any AR device, as it is capable of projecting up to a (simulated) 201-inch virtual show, when viewed at a distance of six meters, which is effectively suited for watching multimedia content.
The glasses will nonetheless be tethered to your smartphone, just like the Nreal Light. But the glasses are about a third lighter and are more comfy to put on than a lot of preceding AR glasses, Xu mentioned.
The glasses have an adjustable 3-step rake program, which enables customers to adjust the viewing angle by tilting the lens, and elastic temples that tightly hug the head and will not slip. Nreal Air’s style has an outward-facing camera to focus on the theater knowledge. At 46 degrees, the glasses have a wider field of view than the preceding glasses.
Rivals contain the Microsoft HoloLens, the Magic Leap One, and what ever mysterious object Apple is working on but in no way revealing.
The device has a micro-OLED show. Nreal Air’s show has a higher density of colors, with as a lot of as 49 pixels per degree (PPD). This guarantees that fine specifics are clearly visible and enhances the realism of the content, Xu mentioned. And it has a refresh price of up to 90Hz, and the features do not drain the phone’s battery.
“We put a lot of resources into image quality and color,” Xu mentioned.
It is also compatible with Apple iOS devices, a rarity in that it will help each iPhones and iPads, and will also be compatible with most Android devices.
Xu located that 78% of customers in South Korea utilised Nreal Light to watch streaming content. Nreal will initially launch Nreal Air in December 2021 in 3 Asian markets: Japan, China, and South Korea in partnership with major carriers. Nreal Air’s roll out to other markets will continue by way of to 2022. Pricing will be determined by regional carrier partners but will retail at a fraction of the price tag of Nreal Light.
The enterprise is preparing to take the Nreal Light item into enterprises, when the Nreal Air will focus on shoppers. The Nreal Light Developer Kit is obtainable for order right here.
As one of the survivors, Nreal has been in a position to raise more than $185 million to date. The initially glasses debuted in South Korea, Japan, and Europe. Xu mentioned the enterprise has more than 250 workers. Xu mentioned he believes the headquarters in China is an benefit.
“We are closer to the supply chain and we can move faster,” he mentioned. “We go early and we go first. We can get the early market share.”