Smartphone shipments to India grew 82 per cent on year to 33 million units in the second quarter of 2021, Counterpoint’s Market Monitor information suggests. Sequentially, even so, the marketplace declined 14 per cent as customer sentiment took a hit in the course of the second wave of Covid-19. The decline was decrease than anticipated due to the smartphone market’s resilience.
Xiaomi, which includes sub-brand Poco, remains the pre-eminent player in India’s smartphone marketplace, the Counterpoint information showed. The 28 per cent marketplace share it cornered was driven by the Redmi Note 10 series and Redmi 9 series. Xiaomi also recorded its larger-ever shipment volumes in the premium segment, and captured more than 7 per cent marketplace share. Sub-brand Poco recorded a 480 per cent on-year development.
Samsung also retained its position as the second-biggest brand, with an on-year development price of 25 per cent, as on-line sales of the Galaxy M-series and F-series phones made up 66 per cent of its shipments. The company’s on-line sales recorded the highest-ever development.
Sales of Vivo smartphones also grew 61 per cent on year, whilst its share of the premium segment rose to 12 per cent — the highest quarterly figure for the business. Realme shipments grew 140 per cent in the course of the second quarter and was the leader in 5G smartphone shipments, with a marketplace share of more than 22 per cent. Oppo, meanwhile, grew at 103 per cent on year.
Apple remained the marketplace leader in the ultra-premium segment, clocking an on-year development of 144 per cent. Continued robust demand for the iPhone 11 and the company’s aggressive advertising and marketing of the iPhone 12 series phones led the business to corner a 49 per cent marketplace share. OnePlus, meanwhile grew more than 200 per cent on year, thanks to the OnePlus 9 Series. Its marketplace share in the premium segment was at 34 per cent, whilst it was also the prime premium 5G brand with a 48 per cent marketplace share.
The country’s mobile handset marketplace, which contains each feature phones and smartphones, grew 74 per cent on year, but declined 28% on quarter. The feature phone marketplace took the larger hit as quarterly shipments declined 50 per cent in the course of the second Covid-19 wave, which ate into consumers’ disposable revenue. Most shoppers who rely on feature phones are from the country’s Tier 3 and Tier 4 towns and rural places, which have been hit hardest by the second Covid-19 wave.