Google Play Store revises content policy, locations ‘sugar dating’ apps below ban

Google Play Store Revised Content Policy: Starting on September 1, the ‘Sugar Dating’ apps on Google Play Store are getting banned, the search engine giant has announced amid some other alterations meant to restrict sexual content. Apart from this, Google Play would also be previewing app set IDs, adding needs for the new Family Policy and is also enhancing its Enforcement Policy. The policies would be coming into impact from September 1 this year, along with Device Policy, Permissions Policy and Network Abuse Policy, amongst other folks.

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Though the post announcing the alterations mentions all the policies, the largest policy alter getting brought by Google is the ban on ‘Sugar Dating’ apps – which deal with compensated sexual relationships. A blanket ban has been placed by the search engine giant on sexual content, and the Inappropriate Content policy is getting updated by Google in order to renew the ban on sexual content. As per reports, Google Play Store has numerous apps like SDM, Sugar Daddy, Spoil and Suger Daddy that deal in such regions.

Google has been cited by reports as saying that when it tries to encourage its developer partners, it also aims to assure that the customers are secure. It added that the apps that facilitate acts of sexual nature in return for compensation are getting banned based on the feedback that governments, user advocacy groups and NGOs have sent across to the organization.

Among some of the other alterations that are coming via on September 1 is a developer preview of app set ID for analytics or prevention of fraud. New restrictions are also getting added by the tech giant to its Family Policy needs with regard to the identifiers that apps use to target children. The developers are necessary to comply with the policy alterations by September 1, the tech giant added. Moreover, now, inactive or abandoned developer accounts that have been dormant for more than a year would be closed by Google on the basis of some other variables, and for this, a new section has been added in the Play Store’s Enforcement Policy.

Originally appeared on: TheSpuzz