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Professional gamer Benjamin “DrLupo” Lupo announced an exclusive livestreaming deal with YouTube Gaming today. The deal for the world-wide-web gaming celebrity is a blow to YouTube rival Twitch, exactly where DrLupo also has a large audience.
DrLupo currently has 1.7 million subscribers on YouTube, and today’s announcement strengthens DrLupo’s presence there, which is the biggest gaming platform with more than one hundred billion hours of gaming content watched in 2020. He will kick off his 1st-ever YouTube livestream on August 31.
DrLupo started his streaming profession in 2015, and because then he has constructed a neighborhood of more than 12 million followers. He has made a name for himself as one of the most generous streamers in the enterprise by working with his neighborhood to raise millions for St. Jude more than the years by means of his 24-hour charity stream, Build Against Cancer.
His positive attitude, philanthropic efforts, and passion for gaming has won a lot of interest and partnerships from public figures, celebrities, and brands. In addition to competing with some of today’s most common gamers, he has helped encourage voter registration with Alexandria Ocasio-Cortez, bantered with Borat, and made campaigns with international brands like Verizon and Gillette.
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“We are working with a small subset of creators that illustrate the unique offering YouTube Gaming has as the only gaming platform to offer a comprehensive VOD, Live, and short form video product offering,” mentioned Ryan Wyatt, head of international gaming at YouTube, in an e mail to GamesBeat.
On YouTube, DrLupo will continue to show off his potential to play a diverse collection of games and expand his philanthropic efforts.
Loaded helped negotiate DrLupo’s deal with YouTube. In addition to DrLupo, Loaded also represents CouRage who was amongst the 1st gaming creators to sign an exclusive livestream deal with YouTube.
“We only have a handful of exclusive and dedicated streamers to the platform, which is consistent and in line with how other live streaming platforms work,” mentioned Wyatt. “It’s important for us to have a core group of live steamers who are working closely with our product and engineering teams at YouTube to create a world-class live streaming service made specifically for creators in mind, with creators input.”