Amazon Alexa will soon allow advertisers to answer your questions

Tech giant Amazon has launched a new Alexa-powered capability geared toward helping advertisers answer common customer questions.

The capability is called Customers ask Alexa, and it works when customers pose questions to Alexa, including queries related to a product’s features or compatibilities, Alexa responds with helpful answers provided by brands from those product categories.

“Amazon recognizes brands as experts on their products. With this new capability, we have made it easier for brands to connect with customers to help answer common questions and better inform their purchase decisions,” Rajiv Mehta, general manager of Alexa Shopping at Amazon, said in a blogpost.

Brands registered with Amazon Brand Registry will see the new Customers ask Alexa feature in Seller Central, where they can easily discover and answer frequently asked customer questions using self-service tools.

All answers go through Alexa’s content moderation and quality checks before Alexa selects the most relevant answer to share with customers.

The feature will be available in Seller Central for a select group of brands beginning October 2022 as an invite-only programme, and will become available to all eligible brands in the US in 2023.

It will be available to shoppers via the Amazon search bar in late 2022, and via Echo devices in mid-2023.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Originally appeared on: TheSpuzz