60% of firms banked on ‘innovation’ in the course of the pandemic, but will they see benefits?

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Despite plans to boost their innovation budgets in the midst of the expanding COVID-19 innovation push, a majority of enterprises are set to see their investments squandered due to their personal internal organizational shortcomings, according to new study by Wellspring.


While 60% of respondents reported that their corporate innovation budgets have been anticipated to boost — with a lot of of these polled saying they anticipated a substantial rise in investment — a number of persistent organizational flaws and cracks are set to undermine this investment surge and outcome in large economic waste. For instance, per Wellspring’s findings, a mere 6% of C-suite leaders think that a lack of C-suite engagement in innovation is a “very significant” impediment to Innovation Ops accomplishment, versus a third of VPs and senior innovators at just about every other level from Manager to VP.

Wellspring also revealed that extreme flaws in communication and collaboration in between innovation teams also threaten to derail innovation ops efforts two-thirds of respondents stated a lack of internal coordination in between innovation groups was either a “very significant” or “somewhat significant” impediment to innovation accomplishment.

Wellspring surveyed 300 senior selection makers — which includes directors, managers, VPs, and C-Suite executives — at firms with annual revenues of at least $1 billion in the US and UK. The study, performed more than the course of 2021, examined essential subjects and trends that have dominated the corporate innovation sector in the course of the COVID-19 pandemic.

For this study, Wellspring collected quantitative survey information — based on practically 50 study queries — from 300 mid- to senior-level innovation leaders at US- and UK-based corporations across market sectors with annual revenues of at least $1 billion.

Read the complete report by Wellspring.

Originally appeared on: TheSpuzz