Xiaomi sets new record, overtakes Samsung in June sales to come to be world’s leading smartphone brand

Xiaomi has dethroned Samsung and Apple to come to be the world’s leading smartphone brand in June – the very first time that the Chinese smartphone vendor has topped the worldwide list — according to Monthly Market Pulse information from Counterpoint Research.

With a 26 per cent on-month development in sales, Xiaomi also became the quickest-expanding brand in June. The original gear manufacturer had a 17.1 per cent share of worldwide smartphone sales through the month. South Korean giant Samsung cornered 15.7 per cent share of smartphones sold, even though Apple rounded off the leading 3 with 14.3 per cent.

“Ever since the decline of Huawei commenced, Xiaomi has been making consistent and aggressive efforts to fill the gap created by this decline,” Research Director Tarun Pathak stated on the company’s rise to the leading.

“The OEM has been expanding in Huawei’s and Honor’s legacy markets like China, Europe, Middle East and Africa. In June, Xiaomi was further helped by China, Europe and India’s recovery and Samsung’s decline due to supply constraints.”

Xiaomi also landed the quantity two spot in terms of worldwide sales through Q2. Cumulatively, the Chinese manufacturer has sold practically 800 million smartphones due to the fact its 2011 inception.

Counterpoint analysts, on the other hand, see the trend getting short-term. The surge in Vietnam’s Covid-19 circumstances is most likely to have disrupted Samsung’s June output, the analysis firm stated in its note.

However, as soon as Samsung recovers, the ranks are most likely to adjust.

“China’s market grew 16 per cent month on month in June, driven by the 618 festival, with Xiaomi being the fastest growing OEM, riding on its aggressive offline expansion in lower-tier cities and solid performance of its Redmi 9, Redmi Note 9 and the Redmi K series,” stated Senior Analyst Varun Mishra.

“At the same time, due to a fresh wave of the Covid-19 pandemic in Vietnam, Samsung’s production was disrupted in June, which resulted in the brand’s devices facing shortages across channels. Xiaomi… was the biggest beneficiary from the short-term gap left by Samsung’s A series.”

Originally appeared on: TheSpuzz