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Supercell is launching wide beta testing for its newest mobile game Everdale today in some regions, generating it the initially time the organization has lined up a new game because the worldwide launch of Brawl Stars in 2018.
Helsinki, Finland-based Supercell, a division of Tencent, has launched and operated only 5 games because it was founded in 2010. But these games — Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars — have generated billions of dollars in income as totally free-to-play titles with live operations. In 2020, the organization reported $1.48 billion in revenues.
Supercell CEO Ilkka Paananen mentioned in an interview with GamesBeat that the organization is also working on 3 new Clash games: Clash Mini, Clash Heroes, and Clash Quest. Those titles present variations on the Clash of Clans themes, gameplay, and characters.
Unlike most of the games, Everdale is a peaceful, cooperative world-developing game, equivalent to the sedate farming game Hay Day.
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“The starting point was that the team wanted to do something quite different at Supercell,” Paananen mentioned. “This game has no battles at all. They wanted to offer a very peaceful, relaxing experience for all the players. They were talking about some Zen-like feeling for the player. It’s maybe somewhat closer to like something like Hay Day, from a philosophical point of view.”
It will be obtainable today in Canada, U.K., Nordics, Australia, New Zealand, Singapore, Hong Kong, Philippines, and Malaysia.
Paananen mentioned Supercell is selective about the games it introduces, as the aim is to place out games that are played for years and years and are remembered forever. The organization requires this notion so seriously that it has canceled seven named games because 2011 that didn’t meet its requirements or do properly in testing in soft launch. Paananen noted that he does not greenlight titles, and the teams themselves are the ones that determine no matter if to launch a game.
Everdale made it via the internal hurdles –in contrast to titles from the last two years, Hay Day Pop and Rush Wars — and it is an encouraging sign that Supercell is prepared to speak about it. Still, the game will only launch globally if the organization concludes players will really like and play it for years to come.
Everdale is rooted in cooperative world developing, and is set in a new fantasy universe that is peaceful, relaxing, and filled with enchantment. There are no wars or looting — just fantastic vibes and friendly collaboration. Everdale requires builder games to the next level by permitting players to collaborate and see every single other’s progress in true time, Paananen mentioned.
“From a technology perspective, we are proud of this real-time technology that has been developed for the game,” he mentioned. “It allows people to see a player’s progress in real time. Other players progress and play together. The whole starting point of this game was that they wanted to make it extremely social.”
It is also a social game correct from the start off, permitting players to play as a neighborhood in the exact same seamless world. Paananen mentioned the organization had to work on the true-time social technologies for some time to get it correct. He mentioned that 5G networks make the true-time technologies slightly superior, but the organization is generating its platform as “technology agnostic” as attainable.
Everdale differs from Hay Day in that it is a lot more social. Because of that, Supercell felt it could only test it with massive groups of players, and so it place the game out with no applying Supercell’s name and enabled the group to start off understanding from player feedback. Players start off by developing a village and then connecting with other players. The group frequently adjusted the social mechanics to make them superior on a quickly iteration cycle.
“The whole development process was quite interesting,” Paananen mentioned. “It would have been difficult to do with a [smaller] beta testing. That phase is over and now it is going out to a lot more players. Now we’re finally ready to launch the game with its final name and brand.”
Paananen mentioned the group nevertheless does not know if the worldwide launch will come about simply because something can come about in the beta testing. “We are super optimistic and excited to have the game go out,” he mentioned. “The team was bold enough to try something completely different.”
There are rival games out there. Singularity 6 raised $30 million to create a peaceful developing game, but that title is positioned more as a massively multiplayer on the web game for a selection of platforms.
Paananen also mentioned there are 3 new Clash games going via the development course of action. This is element of the company’s program to be more transparent about its game development.
“It’s exciting to have three Clash games going and that they may be coming out in a short time frame,” he mentioned. “I think it’s a coincidence that they are doing so as the teams decide when to put them out there, and they think they are ready. There are no artificial pressures or deadlines that will be pushed from management. This just happened.”
Clash Quest is a new combat game that combines puzzle-based combat mechanics with familiar Clash troops and spells, exactly where you discover the archipelagos of the Clash world, conquering your enemies with combinations of troops, energy ups, products, and tactic. The game is in beta testing.
Clash Mini is a casual tactic game exactly where players will be competing for intelligence and tactic against every single other applying miniatures. The game is in development.
Clash Heroes is a game exactly where you assemble a group of diverse characters, and set out on a journey via the world of Clash. You’ll play a selection of adventures, some bite-sized and light-hearted, other people more epic (like when you encounter a Goblin Giant or a Golem), and you will turn your ragtag band of misfits into legendary heroes.
All the games have been in development for a though. The initially one in beta testing is Clash Quest, and the next one coming out immediately after that is Clash Mini, which is the initially game to come out of Supercell’s Shanghai studio.
“We want it to be open and transparent, and that’s why we’ve made the announcement,” Paananen mentioned. “These games may not make it to the global launch, but we feel it’s much better to just be open and tell players that this is what they’re working on. The benefit is more players will want to give us feedback.”
He noted that millions and millions of players are familiar with the Clash intellectual house, which got began in 2012 with the launch of Clash of Clans on iOS and 2013 for Android.
“Clash of Clans, which by the way just turned nine years old, is still doing well, and Clash Royale has had an amazing year so far and it’s growing,” he mentioned. “For us, launching of a game is just the beginning, not the end.”
A worldwide organization
Everdale began with a little group, and it has about 20 folks now. With all of these games in development, Supercell has now grown to more than 350 staff about the world. It has studios in Helsinki, San Francisco, and Shanghai.
Paananen mentioned the teams are working in a hybrid style, with some in the workplace and some working remotely. He mentioned that the company’s method is to trust folks and let them make their personal choices on how to work. The organization has also attempted to aid staff with mental overall health challenges in the course of the pandemic, as required.
“We totally understand it’s been stressful, and we told everybody that the most important thing is health and mental health,” he mentioned. “We can worry about productivity later. If you are making games that will last for a long time and a company that will last for decades, then that gives you perspective. You can take care of yourselves and your families and we can worry about productivity later. The key is to take a long view.”