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Roblox unveiled Listening Parties for music artists, and its 1st one will be hosted by Grammy-nominated artist Poppy.
With Roblox Listening Parties, artists premiere a new album in pick leading experiences on Roblox. This builds on Launch Parties, which offer you customizable and immersive experiences to bring fans into an artist’s special world. Now, with Listening Parties, labels can companion with developers to stream music in current experiences across the metaverse.
Roblox mentioned that Poppy will be the 1st artist to host a Listening Party on the platform with the debut of her new album, Flux, which will be released today. It’s all portion of Roblox’s program to produce the metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One. By expanding beyond games to musical experiences, Roblox will inch closer to its vision of the metaverse by receiving persons to invest more time inside its virtual world. (Roblox CTO Dan Sturman will be a speaker at our upcoming GamesBeat Summit Next on-line occasion on November 9-10.)
Flux is the artist’s newest album, which comes on the heels of a Grammy overall performance in March. Poppy is the 1st solo female artist ever nominated for a Grammy in the Best Metal Performance category.
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For this 1st-ever Listening Party, music will be integrated all through well-known experiences enabling fans to rock out to Flux as they decorate their dream home in Overlook Bay, dance to her songs in RoBeats, attend class in Robloxian High School, discover new worlds in Creatures of Sonaria, and raise dragons in Dragon Adventures.
“Flux is coming out Friday the 24th and I’m so excited to reveal it to the world,” mentioned Poppy, in a statement. “I feel very fortunate to make music in a time like this. Roblox is a platform with endless possibilities and seemed like a perfect place to launch my new album.”
The music will also be played in City Life, The Floor is Lava, Color Block Tower, and Fairytale Life Roleplay. Collectively, the featured experiences boast more than 3 billion lifetime visits.
Over the weekend, Poppy will also join fans in every immersive practical experience, competing and making alongside them whilst answering queries about the album. Her play schedule can be located on her Roblox profile as effectively as on her Roblox group. Two exclusive absolutely free “verch” products will also be out there in the Roblox catalog for fans to get pleasure from.
“It has been such a pleasure working with Poppy and Sumerian Records to launch our first ever Listening Party,” mentioned Jon Vlassopulos, worldwide head of music for Roblox, in a statement. “Music is such a natural part of the way we express ourselves, entertain ourselves, and find connections with other people, and we want to make music an integral part of the Roblox experience. With Poppy, we are able to deliver her new album Flux directly to listeners where they are in an authentic way.”