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In total, more than 813,000 apps with more than 9 billion downloads — 86%+ of which targeted children aged 12 and beneath — have been removed from the Google Play and Apple App Stores. After analyzing more than 5 million mobile apps, the report located that customer privacy and safety, as effectively as brand security for advertisers, may perhaps be at danger. Notably, delisted apps can stay installed on a consumer’s device even right after they have been removed from the app retailer.
Apps can be delisted for a selection of causes, spanning from fairly nefarious (e.g., app retailer policy breaches) to benign causes (e.g., developer withdrawal). The report neither asserts nor assigns a explanation for any delisting action. Additionally, the initiator of the delisting is usually not publicly offered data, so it is frequently not attainable to know irrespective of whether the removal was triggered by the app retailer or the developer.
Pixalate’s information science and analyst group analyzed the 5 million+ apps and app developers delisted from the Google Play Store and Apple App Store from January 1 by means of June 30, 2021. An app is regarded as delisted if it existed in a offered app retailer in a offered time period of interest and then it was removed.
Read the complete report by Pixalate.