Carl Pei’s customer tech organization, Nothing, mentioned on Friday (June 25, 2021) that it will launch its debut item, the Ear 1 really wireless earbuds in India at the very same time as international markets. This is “a testament to the importance of the market to the new UK brand,” it mentioned in a statement. Nothing has tied up with Walmart-owned Flipkart for distribution and sales in the nation.
“For the upcoming launch of ear (1), we are excited to partner with Flipkart as we mark Nothing’s entry in India.,” Manu Sharma, Vice President and General Manager, Nothing India mentioned, adding “Flipkart’s pan-India supply chain will be instrumental in reaching Nothing customers and delivering a superior end-to-end product experience, which is very important to us.”
| Carl Pei’s Nothing to launch its very first item, Ear 1 TWS earbuds in June
Nothing had confirmed in May that it will launch the Ear 1 TWS earbuds in India in June. But the launch was later postponed as there have been a “few things left to finalise” as per a tweet by Pei. The item is now slated to launch a “bit later this summer.” An precise date is but to be announced.
Nothing has briefly teased the Ear 1 TWS earbuds and shown off a idea render sharing its minimalist style philosophy with the world. But it is but to share more. More concrete specifics to be precise.
Today’s announcement is also thin on hardware reminiscing on Nothing’s philosophical word play on how it is approaching item style and user encounter. No more, no significantly less.
We currently know that Nothing has substantial ambitions, and the earbuds are just the starting. “The earphones market will provide a fertile backdrop as we strengthen our capabilities and prepare to enter new product categories,” the brand had mentioned in a statement announcing the June launch window, adding that the earphones industry is “a space where we can elevate design and deliver value from day one.” The subsequent delay, and Nothing’s persistence on maintaining its cards close to the chest, imply fans have to wait a small when longer to see what it has in retailer for them.
| Carl Pei’s Nothing reveals ‘Concept 1’ TWS earbuds with a transparent style