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Google is lowering the fees on the Play Store from 30% to 15%, at least for some. This fee reduction applies to revenue made through subscriptions.
Google revealed the news in a blog post, which reads: “To help support the specific needs of developers offering subscriptions, starting on January 1, 2022, we’re decreasing the service fee for all subscriptions on Google Play from 30% to 15%, starting from day one.”
Before now, Google would take the industry standard 30% for the first year of a subscription. After that, the fee would drop to 15%. Now Google is going straight to 15%. Similarly, in March, Google reduced the fee for a developer’s first $1 million to 15%. Halving fees seems to have become something of a trend for Google.
In addition to the above, Google announced that ebook and music streaming apps would be eligible for a service fee as low as 10%. The blog post reads: “The new rates recognize industry economics of media content verticals and make Google Play work better for developers and the communities of artists, musicians, and authors they represent.”
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It’s difficult to see this in any way other than in relation to the recent regulatory pressure Google has been under. A coalition of 36 American state attorneys filed a lawsuit against Google over antitrust concerns. Epic is also suing the company over Fortnite, similar to the case against Apple.