Data observability startup Cribl brings in $200M

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Data has grow to be a double-edged sword in the enterprise. Spurred by the development of remote work, firms are now collecting and storing vast amounts of observability information. Despite this, stakeholders are struggling to make use of the information, with 86% of IT leaders admitting in an IDG survey that they come across it difficult to optimize their sources.

Data observability startup Cribl today announced that it raised $200 million in series C funding led by Greylock and Redpoint Ventures, with participation from VP, Sequoia, CRV, Citi Ventures, and CrowdStrike. CEO Clint Sharp says that the new capital — which values the corporation at more than $1 billion — will be used to develop Cribl’s small business, recruitment, and operations teams, following bargains with huge clients which includes Fannie Mae and Cox Automotive.

San Francisco, California-based Cribl, which was founded in 2017 by Splunk veterans Sharp, Dritan Bitincka, and Ledion Bitincka, lets clients integrate their IT and safety tooling information, reusing current telemetry agents to send information to more observability tools. The platform controls fees by routing information to price-efficient destinations, working to anticipate future information demands.

Image Credit: Cribl

“Customers face the contradictory reality of needing to collect and process an explosion of metrics, event, log, and trace data, all of which are used to tell businesses the health and security of their systems,” Sharp told VentureBeat by way of e-mail. “It’s within this new reality over the last several years that we built the company from the ground up to address … Our strategy going forward is to enable even more data to be observed and unlock all the value that data brings to analytics. At the end of the day, analytics tools are only as valuable as the data they’re working with and [Cribl] is the key to unlocking that value.”

Greater observability

The demand for observability tools is developing as enterprises implement increasingly distributed architectures. According to a current VMWare survey of IT practitioners, 16% are currently applying observability tools and 35% are arranging to implement observability in the next six to twelve months.

“Organizations engaged in digital transformation initiatives are now faced with managing highly dynamic, but also very complex, distributed environments. It’s no surprise, then, that the top goal of these digital transformation initiatives is to drive operational efficiencies,” ESG analyst Bob Laliberte mentioned in a statement. “These modern cloud-native environments generate more data than ever before, and organizations need solutions … to enable them to regain control and streamline the collection and distribution of the right data to the right tools, in a cost-effective manner.”

Cribl aims to preserve ahead of rivals like OpsCruise, Sosivio, and Lightrun by laying the foundation for AI-powered observability capabilities. While Cribl does not use AI inside its item, Sharp sees it as a essential element to these implementing AI-assisted operations in technologies companion solutions, for the reason that these solutions are only as efficient as the telemetry information they analyze.

“AI hasn’t gained much traction with telemetry data, which by its nature is constantly changing and problems are not generally repeated — the entire premise of observability is that you’re trying to answer questions that haven’t been asked before, which makes it challenging to ‘learn’ from previous [examples],” he explained. “[But] take security as a [technology partner] example. If the AI-assisted analytics isn’t reviewing the entire end-to-end system, then it will make assumptions about missing data in order to make recommendations or automate activity. Those assumptions are the windows that hackers are constantly testing to see if they can crawl through.”


Cribl claims it is developing 300% year-more than-year, with a neighborhood that is expanded from 500 members to 2,300 members “in a few short months.” The corporation, which transmits more than 5 petabytes per day via its observability pipelines, has more than one hundred paying clients which includes Whole Foods, Vodafone, Shutterfly, Fannie Mae, and Autodesk, and more than 1,000 installed freemium situations of its software program.

“Business … is exploding. Given the rise of distributed work, growing complexity of security attacks, increased focus of companies on privacy and compliance, the fact that we implement control into the flow of observability data for companies at the click of a button has increased the importance of our products to the marketplace,” Sharp mentioned. “Companies need more advanced analytics tools, but the tools are only as good as the data they analyze. We get them that data at an unprecedented rate to whatever best of breed tools they are using.”

Cribl, which has a 150-individual workforce that it expects will triple in size in the next 12 months, has raised $254 million to date with the most recent round. It previously closed a $35 million series B in October 2020.

Originally appeared on: TheSpuzz